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This Book speaks about the importance of building a personal brand for every individual and serves as a handy guide to all those who wish to establish and improve their branding journey on the LinkedIn platform. Efficent handling of this digital era of internet can easily be turned profitable. LinkedIn is a massive platform for students and professionals to project their talents and unique skillsets which in turn provides a breakthrough of opportunities. This book is a must try guide as the author shares some valuable tips and steps that has been tried and tested for humungous success. It says everything beginning from profile optimisation to enjoying the ultimate goal of personal branding. Benefits of Personal Branding, - Make Yourself Discoverable. - Stay Unique. - Expect The Unexpectables. - Attract New and More Opportunities. - Increase Income. Who can use this book? C Level Executives Business Owners Entry Level Employees Associates Digital Marketers Sales Professionals Students Aspirants of personal branding Those aiming to stand out in a crowd