A text book of Pharmaceutical Marketing Management (BP803ET) - (A text book as per the syllabus prescribed by Pharmacy Council of India, New Delhi for B. Pharm students)(Paperback, Dr. Bibaswan Mishra, Dr. Prasanta Kumar Biswal, Dr. Susanta Kumar Behera, Mrs. Sucheta Moharana)
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This book, A text book of Pharmaceutical Marketing Management, has been meticulously designed in alignment with the syllabus framed by Pharmacy Council of India (PCI), catering to the academic and practical needs of Bachelor of Pharmacy (B.Pharm) 8th semester students (BP803ET) in accordance to the prescribed scope and course objective. The book aims to provide an understanding of marketing concepts and techniques and their applications in the pharmaceutical industry, really helpful to the pharmacy students at large.