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The new edition includes new content relevant to the popularization of new Web technologies and mobile platforms. The book has updated examples to reflect current state-of-the-art interfaces and additional case studies where appropriate. The text also has updated graphics, icons, layout, and cover to speak compellingly to a more design-literate audience. About The Author Alan Cooper is the Chairman and Co-founder of Cooper, where he has spent more than a decade making high-tech products easier to use and less expensive to build, a practice known as Interaction Design. Cooper is recognized around the globe as the pioneer and leader in this field. In 1988, he invented a visual programming platform called Ruby, which he sold to Bill Gates and which was subsequently released as the visual part of Microsofts Visual Basic. In 1994, Bill Gates presented Mr. Cooper with the first Windows Pioneer Award. Robert Reimann has spent the past 15 years pushing the boundaries of digital products as a designer, writer, lecturer, and consultant. He has led dozens of design consulting projects for startups and Fortune 500 clients alike. In his former role as Director of Design R&D at Cooper, Mr. Reimann led the development and refinement of many of the Goal-Directed Design methods described in About Face 2.0. Mr.Reimann is currently Manager of User Experience at Bose Corporation in Framingham, MA. Table Of Contents Goal-Directed Design Goal-Directed Design Goal-Directed Design Implementation Models and Mental Models Beginners, Experts, and Intermediates Modeling Users: Personas and Goals The Foundations of Design: Scenarios and Requirements From Requirements to Design: the Interaction Framework and Design Refinement Patterns and Principles Platform and Posture Orchestration and Flow Eliminating Excise Metaphors and Idioms Visual Interface Design Searching and Finding: Improving Data Retrieval Understanding Undo Rethinking Files and Save Improving Data Entry Selection, Direct Manipulation and Mouse Interactions Window Behaviors Controls Menus Toolbars and ToolTips Dialogs Errors, Alerts, and Confirmation Designing for Different Needs Afterword Appendix A. Design Principles Appendix B. Bibliography