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The present book Advertising, Marketing and Sales Management takes into consideration the different academic aspects for undergraduate and post-graduate students studying marketing and sales management in universities and management institutes. Marketing management is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering, and communicating superior customer value. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand in a manner that will achieve the company's objectives. Any activity or resource the firm uses to acquire customers and manage the company's relationships with them is within the purview marketing management. This work opens up a new dimension in the era of marketing and sales management. This book would be of great help to managerial practitioners at any organisational level who are responsible for a function, department or set of responsibilities. This text is suitable for class adoption and for distribution at management courses. This book is an indispensable addition to the library. About Author : Jogender Mehta obtained his B.Com. and M.Com. (ABST) from Rajasthan University, Jaipur. His Ph.D. work on "The Role of Comptroller and Auditor General in Public Enterprises" is under supervision. He has a brilliant academic carrier throughout his life by getting first division in M.Com. and awarded gold medal for ideal student in his school time. At present he is Director, National Institute, Jaipur. He has wide experience of teaching and presently teaching UG, PG, BBA and MBA students. He has participated in several national and international seminars and conferences. Contents : Preface Introduction Creating and Buying Advertising Economic Aspects of Advertising Audience Involvement in Advertising Mobile Advertising Technology Web Advertising Effectiveness Assessing the Value of Advertising Agencies International Marketing Decisions Organisational Roles and Dynamic Behaviour Dynamics of Viral Marketing Sales Management Adaptive Sales Management Integrated Sales Management Future of Sales Management Bibliography