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This book, “Advertising, Sales Promotion and Management”, has been designed in alignment with the National Education Policy (NEP), effective from the academic session 2025-26. It is specially written for students of B.Com., B.C.A., B.B.A., B.A., and B.Sc. First Year. Key Features of the Book: Systematic presentation of concepts, development, types, media, budget, ethical aspects, and message creation in advertising. Each chapter includes summaries, tables, practical examples, and question banks. Real-life examples drawn from various Indian states and cities, making the subject more relatable and practical. Written in simple and student-friendly Hindi language, ensuring easy understanding for learners. This book is not only valuable from the examination perspective but also helps students to understand the practical aspects of advertising and sales promotion, thereby preparing them for their academic as well as professional future.