3 Review(s)

For Commerce-? Personal Selling?Meaning and Selling Process ? Communication Process ? Communication Mix or Promotional Mix ? Advertisement (Meaning, Objectives, Functions, Importance, Economic and Social Effects) ? Types & Different Methods of Advertising ? Advertising Process ? Appeals in Advertising ? Preparation of Advertising Copy ? Advertising Agency : Structure & Functions ? Evaluation of Effectiveness of Advertisement ? Consumer-orientation in Advertising or Advertisement and Consumer-orientation ? Ethical and Legal Aspects of Advertising ? Sales Promotion ? Salesmanship ? Sales Force Management ? Procurement (Recruitment and Selection of Sales Force)