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Advertising Management (With CD) 2nd Edition is a comprehensive book for students who want a career in advertising and promotion. It has all the information that will be required by students of mass media and management. It provides a coverage of advertising and promotions, media strategy and planning, and agency relationships. About Oxford University Press Oxford University Press is a renowned publishing house that develops and publishes high quality textbooks, scholarly works, and academic books for school courses, bilingual dictionaries and also digital materials for both learning and teaching. It is a division of the University of Oxford. The first book was locally published in the year 1912. Some of the books published under their banner are India’s Ancient Past, Atkins’ Physical Chemistry, Companion to Politics in India, Sociology: Themes and Perspectives and Common Mistakes at IELTS Advanced…and How to Avoid Them.