3 Review(s)

For B.B.A.-? Introduction to Advertising ? Scope and Forms of Advertising ? The Social and Economic Aspects of Advertising ? Ethics and Truths in Indian Advertising ? Introduction to Integrated Marketing Communications (IMC) ? Communication?An Introduction ? Communication Process in Advertising ? Branding and Advertising ? Setting Advertising Objectives (Promotional Objectives) ? Advertising Budget ? Advertising Agency, Organisation and Department ? Advertising Appeals ? Advertising Copy (Meaning, Components and Types) ? Creativity in Advertising ? Planning an Advertising Campaign and Advertising Scheduling ? Media Planning and Strategy ? Advertising Research ? Testing or Evaluation of Advertising Effectiveness ? International Advertising