Airline Marketing and its Management(English, Paperback, Prof. Dr. Siddhartha Ghosh)
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"Management Techniques to be the World's Best Airline Marketeer" The book is a stepping stone for airline marketeers to perceive their domain with a holistic approach. The author provides an indepth know-how and analysis of managing an airline's marketing functions effectively and achieving marketing excellence. Prof. Dr. Siddhartha Ghosh won the prestigious Ukiyoto Author of the Year Award for the book.
