Algorithms and Influence: AI’s Role in Digital Marketing: A Practical Guide for Data-Driven Marketers(Paperback, Dr. Anita Gupta)
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Algorithms and Influence reveals how artificial intelligence is reshaping the way brands connect, convert, and captivate in the digital age. A must-read for marketers, strategists, and business leaders navigating the future of influence.In Algorithms and Influence: AI’s Role in Digital Marketing, discover how cutting-edge AI technologies are transforming the digital marketing landscape. From personalized content and predictive analytics to chatbots and generative creativity, this book unpacks the powerful algorithms driving modern marketing strategies. With real-world examples and actionable insights, it bridges the gap between AI's technical core and its strategic impact—making it an essential guide for anyone looking to thrive in the age of intelligent influence.