3 Review(s)

Discover new strategies to amaze your customers… This comprehensive and entertaining guide demonstrates the ways in which companies, both large and small, can attract and win new customers using Daniel Zanetti’s "Customer Amazement Strategy". Based on real-life stories of good and bad customer experiences, this book shows you just how important customer satisfaction is, not only for attracting new customers, but also for building lasting customer relationships which will ultimately shape the reputation of your company. Real-life examples include: A hotel in Sydney that offers guests their choice of goldfish as a pet for their stay; A dentist in Germany who wears mint flavored latex gloves A Swiss men’s clothes shop that keeps the measurements of its forgetful customers on computer. Offering advice on how to differentiate your business from its competitors, the book helps you to realize your company’s unique selling proposition and therefore formulate a "Customer Amazement Strategy". About The Author Daniel Zanetti is an acknowledged expert on the subject of winning and retaining customers. He is an established author and a co-owner of the training company Neumann Zanetti & Partner which advises and coaches companies on customer-orientation. Table of Contents Introduction Amaze your customers! Joe Friedman's amazing experiences as a customer You need cheese to catch a mouse And the winner is......Win the Joe Friedman Customer Amazement Award! The customer has the last laugh Index