3 Review(s)

This book gives us the inside story of the turnaround of the Ford Motor Company under the leadership of CEO Alan Mulally. Summary of the Book American Icon is the gripping and inspiring narrative of Ford Motor Company’s collapse and the company’s stupefying turnaround. The book gives us an in-depth case study of how Alan Mulally transformed the management at Ford, its cars, public image and the corporate culture that was previously filled with backbiting, politics and personal vendetta. About Bryce G. Hoffman Bryce G. Hoffman is an award-winning journalist who has covered the auto industry in the United States and around the world since 1998. He began covering Ford Motor Company for the Detroit News in 2005. That beat gave him a front-row seat for many of the events chronicled in American Icon. Hoffman has been honored by the Society of American Business Editors and Writers, the Society of Professional Journalists, the Associated Press, and others for his coverage of Ford and is one of the world's foremost authorities on the automaker. He lives in Grand Blanc, Michigan.