Analytics Across the Enterprise - How IBM Realizes Business Value from Big Data and Analytics 1st Edition(English, Paperback, Emily C. Plachy, Linda S. Sanford, Maureen F. Norton, Brenda L. Dietrich)
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This book demystifies the analytics journey by showing how IBM has successfully leveraged analytics across the enterprise, worldwide. Three of IBM's pioneering analytics practitioners share invaluable real - world perspective on what does and doesnt work and how to start or accelerate the reader's own transformation. The book provides an essential framework for becoming a smarter enterprise and shows how IBM has driven value from analytics throughout its business.
