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Analytics At Work: Smarter Decisions, Better Results is a practical guide that helps a company in developing an analytical capability and putting it to work. The authors provide the required frameworks and tools that enable an organization in turning more analytical and as a result making better data-centric decisions. Summary Of The Book Most of the companies these days have large amounts of data available but are unable to use it in a meaningful and profitable way. This is where analytics, a new business tool that is proving to be a game changer, is helping many organizations in exploiting their data with the intention of making informed business decisions and modifying or redesigning processes with astounding results. In their book, Analytics At Work: Smarter Decisions, Better Results, the authors show how managers can deploy analytics in everyday operations with relative ease. They describe how the various analytical tools available today such as statistical analysis and qualitative measures can aid in making the best possible decision, be it determining of a new product offering that would thrill customers to finding out whether the marketing budget is being used efficiently. Based on the latest research and accompanied with examples from global companies, the book details a five-step model for a company to deploy and succeed with their analytical projects. The book guides the reader on how to effectively use the data available, manage and coordinate the aspects related to data, people and technology, the recruitment and management of the right analysts and the evaluation and setting of realistic goals for an analytical initiative. About The Authors Thomas H. Davenport is an academic and author. Another book by him is Keeping Up With the Quants: Your Guide To Understanding And Using Analytics. Davenport was born on October 17, 1954. He earned a Ph.D. in Social Science from Harvard University. He currently serves at Babson College as the President’s Distinguished Professor in Management and Information Technology. Davenport has been named as one of the 10 “Masters of the New Economy” by CIO magazine and one of the most trusted consultants and the third leading business-strategy analyst by Optimize magazine. Jeanne G. Harris is an author and executive research fellow and a senior executive at the Accenture Institute for High Performance, Chicago. She is the co-author of Competing On Analytics: The New Science Of Winning. Harris's areas of interest include predicting consumer preferences, knowledge management, and business intelligence. Her work has been published in renowned publications and she has been a keynote speaker at various corporate conferences and events. In 2009, she won the Women Leaders in Consulting Lifetime Achievement Award. Robert Morison is an author and researcher. He is the co-author of Workforce Crisis: How To Beat The Coming Shortage Of Skills And Talent. Morison is the holder of an A.B. from Dartmouth College and an M.A. from Boston University. He has been leading research projects for more than 300 organizations in the areas of technology, business and human asset management for over 20 years. Currently, he is the research director at Stryve Advisors and faculty member at the International Institute for Analytics. One of his Harvard Business Review articles has won the McKinsey Award for the best article of the year.