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Applied linguistics is an interdisciplinary field of study that identifies, investigates, and offers solutions to language-related real-life problems. Major branches of applied linguistics include bilingualism and multilingualism, computer-mediated communication, conversation analysis, contrastive linguistics, language assessment, discourse analysis, language pedagogy, second language acquisition, language planning, pragmatics and translation.This clearly written book provides a concise overview of the most pressing and controversial issues surrounding contemporary language use today. It includes intercultural communication, political persuasion, new technologies, growth of English and language teaching and learning.