3 Review(s)

This book adopts a practical approach in teaching the application of statistical knowledge in data-driven strategies and decision making. Readers of statistical books have long been faced with the problem of learning statistical concepts without knowing how to effectively apply them in real life issues faced in the industries. This new approach of demonstrating statistical concepts with real industry problems leads to better understanding and a total appreciation of these concepts as to how they can effectively help in making decisions. This book contains key statistical concepts like the test of significance which is very relevant to test assumptions made during decision making within the management circle. Other concepts such as correlation for checking relationships and regression for predictions are included with over 70 real industry examples to demonstrate their use. The book contains a dedicated chapter which shows how real industry researches are carried out and reported, and how these findings are relevant to strategy development and decision making.Helping people in the industry understand and believe in the power of statistical knowledge is what this book has been written to achieve.