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This comprehensive and highly accessible text is essential reading for all AQA AS Business Studies students. - Helps students apply their understanding to real business contexts with a wide range of detailed case studies - Gives guidance on exam technique and sample exam-style questions, together with graded answers - Ensures your students full understanding of terminology with all key terms clearly defined - Provides free online support with case study questions and answers plus commentaries An accompanying Teacher Guide, available for purchase by teachers, offers answers to the practice exercises and exam-style questions as well as providing a range of classroom support materials. Two unit-specific Student Workbooks are also available, providing additional exercises and a set of teacher notes.