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For Challengers who wish to generate Ideas that sell & take them to the finishing line. They start with seeking an answer to: a. I want to start, but what, how, and where to start? b. I already have an idea, how can I build conviction and a business model? c. I am a professional in a job, can an entrepreneurial mindset help me? d. I am in the middle of my career, can I start something now? “Entrepreneur”, the word itself is so inspiring and captivating that we fall in love for being one. You are driven by a dream to do something transformational. The book reveals the path to get there through start-up Shastra, which has 15 sutras, and the key being: a. Idea generation: Ideas that sell b. Fishing the Niche c. Value proposition d. Designing differentiation e. Business Modelling, and more Every chapter moves like a story and ends with actionable takeaways. Even a professional in a job can do wonders if thinks with an entrepreneurial mindset. You can be an Entrepreneur WITHOUT leaving your job. The book includes: a. Start-up Shastra: 15 Sutras b. 100 trending start-ups in 10 categories c. Winning business models d. Innovative techniques e. Actionable takeaways f. Anecdotes & inspiring stories g. FREE E-book on 7 STEPS STARTUP SYSTEM h. FREE Workshop on OUT OF THE BOX THINKING