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Cross-Flow Microfiltered Whey Protein: Our Whey Protein is filtered using the cross-flow microfiltration technique, which is one of the best filtration methods for Whey Protein that utilizes a pressure drive separation mechanism to enable precise separation.cross-flow microfiltration happens in a chemical-free, cold environment. In a protein manufacturing plant, liquid Whey is sent through a fine, high-tech array of ceramic micro-filters (the size of the filter’s holes is ultra-small). This process yields high-protein liquid Whey (which removes most of the fats, carbs, lactose, and water). Since no chemicals are used in this process, the valuable bioactive peptides remain intact with the Whey Protein.MAXIMIZES MUSCLE GROWTH: ATOM 24 Gold Whey Protein offers a high amount of protein (24g protein) and BCAA (5.4g) per serving. Athletes aiming to maximize lean muscle growth would greatly benefit from increased anabolism effects of Whey Protein. Consumption of leucine-rich Whey Protein with a fast-acting carbohydrate source such as maltodextrin or glucose would be most effective in increasing muscle protein synthesis, resulting in greater muscle hypertrophy and strength.COMBINATION OF THE BEST PROTEIN: ATOM 24 Gold Whey Protein brings together the two best recognized Whey Protein Concentrate and Whey Protein Isolate to help you take the edge of post-workout muscle soreness, which takes your performance to the next level. While consuming the Whey Protein pre and post-workout is highly beneficial to maintain the muscle-building environment, consuming Whey Protein shakes on rest days can help to keep the muscles in an anabolic state.PRESERVES LEAN MUSCLES: The negative energy balance induced by a calorie-restricted weight loss diet decreases fat-free lean body mass, reduces muscle protein synthesis, and increases muscle protein breakdown. Likewise, not consuming adequate protein during a bulking diet causes loss of lean muscle mass. Through regular resistance training and a high protein intake, you can prevent loss of muscle mass that occurs while on a weight loss diet or inadequate protein intake.PROMOTES STRONGER MUSCLES: While the loss of performance mediated by training-induced muscle damage is a normal byproduct of any training program, Whey Protein can serve to mitigate these unfavorable effects and facilitate a higher quality training stimulus. Post-exercise consumption of Whey Protein will contribute to enhanced recovery, muscle mass, and performance when training stimulus (frequency, volume, duration) is adequate.FASTER RECOVERY FROM TRAINING: Performing repeated high-force eccentric training induces muscle damage which reduces maximal isometric strength, range of motion and increases muscle soreness. The damaged muscle tissue results in muscle degeneration, which can compromise subsequent athletic performance. Consumption of protein supplements rich in essential amino acids (particularly BCAA) before resistance exercise has beneficial effects on upping the amino acid level and protein synthesis.