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Pure Mercerized Cotton offers a premium alternative to regular cotton by improving its strength, color retention, and texture. It is often chosen for high-end products and applications where both durability and aesthetic appeal are important. If you’re looking for a fabric that combines natural comfort with a refined look, pure mercerized cotton is an excellent choice.This Assamese Traditional Gamcha is made from 100% pure cotton, featuring a beautiful red and white design. It’s highly absorbent, breathable, and perfect for use as a shawl, muffler, gamosa, or bath towel. Ideal for daily use, rituals, or gifting, combining comfort, style, and tradition.