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The traditional use of Gopi-chandan for devotees is to make face tilak and for use in bathing brass deities.The area between the eyebrows, where you apply Gandh goli is the spot of ‘agna’ chakra. In yogic science, this chakra or energy channel, often called as the third eye is considered as one of immense power. The third eye signifies a point of awakening and is usually activated when you pursue spiritual sciences. This is also one of the reasons for wearing a bind or tilak.