3 Review(s)

In the present days of International Trade (year2014), India’s Trade deficit or the current account deficit runs to nearly $40Billion. This represents more than 2% of the national GDP. In view of this large deficit, the countryfaces unprecedented inflation. India’s major exports include InformationTechnology, pharmaceuticals, as well as gems and jewellery. Manufactured goods,automobiles and heavy machinery intended for manufacturing purposes account forvery little when compared to countries like China, Japan, Germany and SouthKorea. Therefore, it is imminent that quality of such products manufactured inthe country meets the international standards. In addition, innovativemarketing techniques need to be adopted by individuals and companies toposition our products globally. Most of the international trade takes placebetween Business to Business rather than Business to Consumer directly. Thebook focuses on this sector of Business, namely, Business to Business Marketing.Needless to say, text material provided will be useful for industrialists,technocrats as well as regular management students.The book will be available in –http://www.amazon.in/