3 Review(s)

This book is a bargain hunter sbible. Michael Tonello, author, Bringing Homethe Birkin These days almost half of everything is sold atsome kind of discount. This seismic shift hasmade shoppers more savvy than ever, generatingphenomena like extreme couponing, flashsales, and Groupon. But meanwhile, retailershave developed their own tricks to protect theirprofit margins, including secret sales, shiftingprices, and shredding perfectly good clothes. In this playful, deeply researched book, MarkEllwood uncovers the sleights of hand that sellersemploy to hoodwink unsuspecting buyers.He takes us from the floor of upscale departmentstore Bergdorf Goodman to the bustlingaisles of a Turkish bazaar, from the outlets ofrural Pennsylvania to a town in Florida that sthe spiritual capital of couponing. His book is amanual for thriving in this new era, when dealhunting has gone from being a sign of indigenceto one of intelligence."