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Basics Design 03: Typography examines a fundamental area of graphic design.Typography is the means by which a written idea is given a visual form. Effective use of typography can produce a neutral effect or rouse the passions, symbolise artistic, political or philosophical movements, or express the personality of a person or organization. This book aims to impart a comprehensive understanding of typography, to explore its history, theory and practice.Aimed at both students and practising designers, it provides a thorough examination of how typography informs other aspects of creative design.