Basics of Consumer Behaviour(English, Paperback, Dr. Dharmendra Kumar)
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PrefaceI feel tremendously excited to acknowledege my deep sense of gratitude and inner sentiments to my esteem and worthy, research guide Dr. Shashi Anand, Professor, Department of Commerce, Kurukshetra University, Kurukshetra. His knowledge, meticulous attention and behaviour as a teacher motivated me to initiate and complete this work.I thank to Almighty God whose blessing and grace is always required to accomplish this kind of challenging task.I would like to express my sincere thanks to my colleagues and friends who co-operated when needed. I place on record my heart felt gratitude and thanks to my parents and family members without whom I would not have been what I am today.I would like to respect, love and thanks to my wife who made me free to allocate maximum of my time for writing this text and made possible to complete in such a short period.I dedicate this work to my Mother.Dr. Dharmendra Kumar