3 Review(s)

This book is an introduction to marketing field. It explains the meaning, purpose and types of marketing, with some useful strategies that can be implied to promote direct sales as well as B2B marketing. This book also, explains the history of marketing, who it has emerged and is changed with time. Often, there is confusion between marketing and advertisement, and with marketing and sales. This book also, clarifies the difference between these two terms. I hope the book will be helpful to all those people who wants to get a basic idea about marketing and it will, also, be helpful for students those are pursuing their studies in marketing.