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This In-Depth Study Guide (IDG) is specially prepared for BCOS 186 – Personal Selling and Salesmanship, a key subject in the Bachelor of Commerce (BCOMG) program offered by Indira Gandhi National Open University (IGNOU). This guide is tailored to meet the needs of IGNOU learners seeking clarity, completeness, and strong exam preparation in the domain of personal selling and modern salesmanship.The book presents all critical areas such as the fundamentals of personal selling, qualities of a good salesperson, buyer behavior, selling techniques, the sales process, and ethics in selling. Students will gain conceptual understanding along with practical insights required to perform in both academic and business environments.This IGNOU book provides 300 to 350 pages of well-structured study material printed on 80 GSM white paper for enhanced readability and durability. It also includes an updated question bank, most important questions, and previous year solved papers to boost confidence and ensure targeted preparation.Key Features and Benefits:Specifically designed for IGNOU BCOMG students studying BCOS 186 – Personal Selling and SalesmanshipFull syllabus coverage with simplified explanations of key concepts and real-life selling scenariosIncludes model test papers, most important questions, and previous years' solved papersIdeal for IGNOU term-end exam preparation and practical knowledge buildingPrinted on high-quality 80 GSM white paper for clear print and smooth reading experienceStructured into 300 to 350 informative and exam-focused pagesWhy Choose This Book:This guide is a valuable academic companion for IGNOU students enrolled in the BCOMG program. Whether you're aiming to build a foundation in salesmanship or preparing for your exams, this book delivers clarity, relevance, and effectiveness. The in-depth structure and real-world examples make it a practical tool for smart learning and professional growth.Details:This IGNOU book for BCOS 186 – Personal Selling and Salesmanship is a 300 to 350-page In-Depth Study Guide (IDG) printed on 80 GSM white paper. It includes complete syllabus coverage, previous year questions, a curated question bank, and key exam-focused material, making it the perfect tool for efficient exam preparation and conceptual understanding.