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Setting up your own business and ensuring its survival can appear a daunting prospect. This practical guide from entrepreneur David McMullan offers advice on every aspect of starting up a business and ensuring its success. It explains what planning is necessary beforehand and what the problems are likely to be so they can be avoided and the future of the business guaranteed. All the key topics are covered, such as choosing a business, preparing a business plan, raising the finance, selecting premises, and the crucial area for most small businesses - marketing, selling and promoting their products.