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The true measure of success lies in what happens after – the actions users take, the conversions you achieve, and the ROI you realise. Beyond Clicks: Mastering the Art and Science of Performance Marketing is your ultimate guide to mastering this dynamic landscape. Dive into advanced PPC strategies, learn the secrets of conversion rate optimisation, and harness the power of data-driven decision-making. Explore how to build high-converting email campaigns, create compelling social media ads, and seamlessly integrate SEO with performance marketing. Authored by Vikas Krishan Kumar Jain, a seasoned expert in the field, this book offers practical strategies and real-world examples to help you achieve remarkable results. With the Precision Persona Strategy, you’ll learn to define and target the right audience with precision, ensuring your marketing efforts hit the mark every time. Success isn't achieved overnight. It’s a journey of constant learning and improvement. Let this book be your companion in that journey, guiding you to new heights in performance marketing.