3 Review(s)

This book is a magnificient, unprecedented, extraordinary and most powerful guide for the meaningful existence, development and transformation of the business and corporate sectors in 21st century. Like any historical revolution, this book is a determined encounter with the existing reality, myopic corporate vision and so-called elitist/intellectual hype, hoopla, hysteria, humbug, hollowness and blatant hypocrisy.It is tried to analyze the corporate reality based on facts as objectively as possible. About Author : Anup Kumar Mandal is an MBA with specialization in Marketing Management from IIM, Bangalore. At present he is wotking with an MNC joint venture company and resides at Baroda. Contents : Dedication Preface Acknowledgement Skeleton Of Reality Value Creation Debate/Confusion Corporate Character Business Knowledge Theories & Value Creation Role Of Corporate Community Biblioghraphy Index