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As globalization gathers momentum, contact between business people from other countries is becoming more frequent. The more national boundaries a company crosses, the greater the scope for misunderstanding and conflict. To succeed internationally, it is essential to be able to break the barriers of culture, language and set patterns of thinking. Bridging the Culture Gap, written by two of Canning's most experienced trainers, is a distillation of many years work and is based on the real-life business situations of their international clients. You'll find out how to... deal sensitively with other cultures; mind your manners; avoid hidden dangers; get people to play ball; communicate with style; win the deal; and so much more. Packed with fascinating cases cultural awareness scales, communication style tests and practical tips, this lively guide will help anyone - of any nationality - to become a better communicator.