3 Review(s)

Two principal aspects of an entrepreneurial creation are the motivation of the entrepreneur and the process developed for the creation of the firm. According to the first one, an entrepreneur is motivated by a lack of job or dissatisfaction (push motivation, necessity entrepreneurship) or by a desire for independence or more revenue (pull motivation, opportunity entrepreneurship). This way of understanding motivation needs to be revisited and adapted of understanding the motivation of a broader group of entrepreneurial profiles. The second concept developed concerns the process of creation. This chapter reviews and extends the understanding of entrepreneurial motivation, and introduces the new approaches to explain the entrepreneurial process: the effectuation and bricolage approaches. The push/pull approach is a popular model in research in entrepreneurial motivation and the Global Entrepreneurship Monitor (GEM) surveys. The chapter concludes with a note on the the migration from classic models of entrepreneurship to hybrid models of entrepreneurship.