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In the dynamic realm of business, the effective utilization of data has become indispensable for achieving success. "Business Analytics - An Overview" offers a thorough exploration of the domain of data-driven decision-making and its transformative impact on contemporary enterprises. This book serves as a guiding resource for professionals, students, and enthusiasts seeking to comprehend the intricate landscape of business analytics. The book covers foundational concepts in business intelligence, core principles of business analytics, the role of digital data in decision-making, the infrastructure supporting analytics through data warehousing, the art and science of data mining, the significance of visual analytics and reporting, challenges and opportunities in big data analytics, and practical applications of analytics across various industries. Each chapter contributes to a holistic understanding of the dynamic intersection of data and business, equipping readers with the knowledge and skills to navigate this intricate tapestry. Embark on a journey through the world of business analytics, where each section unfolds a new layer of insight, providing valuable tools for comprehending and thriving in the data-driven business landscape.