3 Review(s)

Business Analytics for Managers is a comprehensive book for managers and managerial executives. It takes a holistic approach to business, teaching readers about analytics and how it affects people down the line in the company. It explains how the science of business analytics can be applied by people work with sales, marketing, management, finance, HR or production. It also discusses how analytics help towards better control of a process, helping managers build customer focussed and goal oriented teams. About the Authors Gert H. N. Laursen is a Danish business leader and head of customer intelligence at Maersk Line. He is involved in helping product-oriented organizations shift towards customer focus and trains people on Business Intelligence at Dansk IT, Oracle, and Miracle among other notable organizations. Jesper Thorlund is a Danish independent Business Intelligence advisor and orator. He speaks on Business Intelligence, Analytics and Microeconomics, teaching the course across the world at several business schools and universities.