Business Communication(English, Paperback, Raman Meenakshi)
Quick Overview
Product Price Comparison
The second edition of Business Communication is a comprehensive textbook specially designed to meet the needs of management students. The text material has been restructured to provide a more balanced and exhaustive coverage of the subject and give an in-depth coverage of the core components of business communication. New to This Edition 1. Two new chapters on cross-cultural communication and career building and résumé writing 2. New sections on interpersonal communication, communication styles, fluency development strategies, types of interviews, video conferencing, teleconferencing, etc. 3. New features such as business communication insights and business communication tools 4. Sidebars for easy recapitulation 5. New appendices on interview questions, impact words, transitions, British and American vocabulary, common usage errors, and commonly misspelt words In the CD 1. Video exercises on group discussions, interviews, and presentation skills 2. PowerPoint presentations on soft skills, body language, listening, interviews, and group discussions 3. Text supplements on business communication, business reports and proposals, business presentations and public speaking, communication across functional areas, and corporate communication About the Author Meenakshi Raman Ph.D., Group Leader, Humanities and Management, at the BITS Pilani, Goa Campus. She has several years of teaching experience and has taught English and communication at the various levels. She has co- authored three other books in the area of communication and has several articles to her credit. Prakash Singh , Ph.D., is Assistant Professor, Indian Institute of Management, Lucknow and was formerly a faculty member at the Birla Institute of Technology and Science, Pilani. He has over seven years of experience in teaching courses at the postgraduate level and also conducts training programmes for managers and other professionals. Table Of Contents PART I UNDERSTANDING BUSINESS COMMUNICATION 1. Nature and Scope of Communication 2. Non-verbal Communication 3. Cross-cultural Communication 4. Technology-enabled Business Communication PART II WRITING BUSINESS MESSAGES AND DOCUMENTS 5. Business Writing 6. Business Correspondence 7. Instructions 8. Business Reports and Proposals 9. Careers and Résumés PART III DEVELOPING ORAL COMMUNICATION SKILLS FOR BUSINESS 10. Effective Listening 11. Business Presentations and Public Speaking 12. Conversations 13. Interviews 14. Meetings and Conferences 15. Group Discussions and Team Presentations 16. Team Briefing PART IV UNDERSTANDING SPECIFIC COMMUNICATION NEEDS 17. Communication across Functional 18. Corporate Communication 19. Persuasive Strategies in Business Communication 20. Ethics in Business Communication 21. Business Communication Aids