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The students pursuing BBA, B.Com., B.A, M.A, M.Com., MBA and other commerce and professional courses can buy this book. Communication is indispensable to human beings. Success of any individual lies in his effectiveness to communicate. Similarly, it is quite evident in a business organization also to communicate via proper channel at right place and at a right time for the achievement of organizational goals. Success of any individual lies in his effectiveness to communicate. It is quite evident in a business organization also to communicate via proper channel at right place and at a right time for the achievement of organizational goals. The main emphasis of this book is to give a detailed description and explanation of all the topics as prescribed by the University Grants Commission in it's new unified syllabi. Looking at the convenience of the students the book has been segmented into twenty nine topics and great care has been taken in detailing and explaining the same. Check table of content in images. (Book Code: 4607)