3 Review(s)

Business Communication  provides both student and instructor with all the tools needed to navigate through the complexity of the modern business communication environment. At their disposal, teachers have access to an online Tools & Techniques Blog that continually keeps them abreast of the latest research and developments in the field while providing a host of teaching materials. Business Communication attends to the dynamic, fast-paced, and ever-changing means by which business communication occurs by being the most technologically current and pedagogically effective book. Salient Features Enhanced communication model ? adapted to achieving business related goals through communication Expanded section on proposals ? covering different purposes, types, and strategies of proposals Focus on technology ? virtual presentations, text messages, blogs, and web-based applications