3 Review(s)

It gives us immense pleasure to present the fourth enlarged and revised edition of the book Business Communication.The present Business Communication book has been revised strictly in accordance with the latest syllabus of B.Com, B.C.A., B.B.A., M.B.A. of various universities. In the revised edition following New Chapters have been included: Perception and Reality Role of Opinions, Attitudes and Beliefs Mal-Functions of Communication Business Communication Etiquettes Peculiarities of Communication in Indian Organizations Organizational Communication (Meaning, Effectiveness and Its Types) Press Release Time Management in Meetings Persuasive Letters Technology of Business Communication Communication is a subject which is attracting the attention of everyone involved in business and industry in one way or the other. There is manifest of growing desire to understand its meaning and scope, its process and the component and to learn to communicate effectively. This book is designed to meet this urge. The further highlights of the book are the simplicity of explanation combined with a style that ensures easy understanding. We in this book have tried to put the subject-matter in such a way that the students get the feeling of a live teacher is interacting with them. In fact, this book is a modest attempt to help young students for understanding this fascinating subject in a systematic manner with a lucid exposition of its different facets but in a simple language. The approach has been to enable the students to express their ideas logically.