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Business Driven Initiatives first; Technology second Business Driven Information Systems discusses various business initiatives first and howtechnology supports those initiatives second. The premise for this unique approach is thatbusiness initiatives should drive technology choices. Every discussion first addresses thebusiness needs and then addresses the technology that supports those needs. This text providesthe foundation that will enable students to achieve excellence in business, whether theymajor in operations management, manufacturing, sales, marketing, finance, human resources,accounting, or virtually any other business discipline. Business Driven Information Systems isdesigned to give students the ability to understand how information technology can be a pointof strength for an organization.