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The students pursuing B.Com, BBA, M.Com, MBA and other commerce and professional courses. It is according to the syllabus of various universities. Business Economics has witnessed many changes in its almost all branches. In this book, an earnest attempt has been made to present the Principles of Business Economics with all the modern refinements in a simple and lucid style. Important Concepts are given at the beginning of each chapter which will help students to understand the fundamentals of the subject. Sufficient Practical Illustrations are given to enable the students to have a better understanding of the subject. In this book tables, diagrams and simple mathematical equation etc., are used to make the explanation systematic, logical and meaningful. An attempt has been made to incorporate in the book at appropriate places the latest developments which have taken place in the field of economic theory. (Book Code: 5042)