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Just as a good musician has a feeling for rhythm and a sports person has a feeling for the game, so a good businessperson has a well-developed sense of business feel. How do we develop our business feel? How does an understanding of business feel enhance our business judgement, our ability to trust our intuition, think on our feet, make and execute decisions? These and other questions will be answered by examining the life experiences of CEO's who are recognised for excellence in their feel for the business. The business feel of, amongst others Jack Welch, Andrew Grove, and Ricardo Semler will be explored.