3 Review(s)

For courses on Business Intelligence or Decision Support Systems. A managerial approach to understanding business intelligence systems. To help future managers use and understand analytics, Business Intelligence provides students with a solid foundation of BI that is reinforced with hands-on practice. The second edition features updated information on data mining, text and web mining, and implementation and emerging technologies. New to this Edition NEW! Stay up-to-date on the latest information in the field: Chapter 5: Text and Web Mining has been updated to further show students the importance of two of the most popular business analytics tools in today's business world. This chapter provides a wide variety of Application Cases to make the subject interesting and appealing to the intended audience. Chapter 6: BI Implementation, Emerging Trends and Impacts has undergone a near complete overhaul of information, examining several new phenomenon that are already changing or likely to change BI technologies and practices-RFID, cloud computing, social networking, Web 2.0, virtual worlds, and more! Adopters of Business Intelligence will have access to a live update website that will include links to news stories, software, tutorials, and YouTube videos related to topics covered in the book. Visit www.pearsonhighered.com/turban for more information.