3 Review(s)

Business Policy and Strategic Management by Dr. Sangeeta & Dr. Neeraj is a practical and insightful guide that bridges the gap between theoretical understanding and real-world application. This comprehensive book not only introduces core concepts of business policy and strategic management but also integrates curated case studies to provide a strong foundation in strategic thinking.The content is specially curated to meet the academic and professional needs of students pursuing MBA, BBA, PGDBA, and other management-related programs, as well as aspirants preparing for UGC NET, SET, and competitive business exams. With clear explanations, updated examples, and practical insights, the book prepares readers to analyze, design, and implement effective business strategies in emerging markets.Whether you are a student, academician, or corporate strategist, this book is an essential tool to understand how organizations formulate and execute policy in dynamic global environments.