Business Research Methods 8th Edition A South Indian Perspective(Paperback, ZIKMUND)
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BUSINESS RESEARCH METHODS 8TH EDITION A SOUTH INDIAN PERSPECTIVEExtensive elaboration of statistical data analyses including SPSS screenshotsExpanded content on important topics relevant for business researchEnhanced insight into critical issues in each chapterExamples of business situations in developed as wellas emerging countriesSChapter vignettes- Each chapter su?do with story relevant to the material featured that particularchapterRich pedagogy to ensure better learning outcomes