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Jack Welch is one of the most successful and controversial business leaders the world has ever seen. When he took helm at GE, then a model of the American corporate way, he was 45, the youngest chief the company had ever appointed. Welch transformed a hitherto cautious company, and put his dynamic mark on corporate America at the same time. This extraordinary change program has become the benchmark for 21st century business. How does he do it? About the Author Stuart Crainer is co-founder of the media content, concepts, and consulting firm, Suntop Media. He is the author of numerous books on business, including The Financial Times Handbook of Management, The Ultimate Business Library and The Tom Peters Phenomenon. Table of Contents Jack Welch Revisited The Life and Times of Jack Welch Invest in People Dominate Your Market...or Get Out Never Sit Still Think Service Forget the Past Love the Future Learn and Lead No Bull Kill Bureaucracy Stick Around Manage the Corner Store Passing the Baton How to Manage the Jack Welch Way Further Reading Index