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Buy-In: Saving Your Good Idea from Getting Shot Down is book on selling ideas to people by John P. Kotter and Lorne A. Whitehead . Summary of the Book Selling ideas to a group of people is a difficult task. Not many will find the ideas innovative, some may dislike them because they require change. The ideas are shot down, ridiculed and answered with ridiculous questions. Even otherwise, the ideas go on forever, never earning the approval of the crowd. In this book, the writers show readers how to present ideas to people. They discuss how to protect ideas and how to convince people who are resistant to change. The book helps readers put a perspective behind their ideas and shows them the right way to catch everyone’s attention. About the Authors John P. Kotter is an academician, currently serving as the Konosuke Matsushita Professor of Leadership, Emeritus, at Harvard Business School. One of the world’s greatest authorities on leadership and change, he heads Education Innovation at the University of British Columbia. Lorne A. Whitehead is the NSERC/3M Chairholder and Professor at the Department of Physics and Astronomy, University of British Columbia. He currently studies the applications of novel geometrical configurations to applied physics problems.