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byPureNaturals organic hair colorant and organic aloe vera gel oxidizer into a bowl. Mix colorant with 6 times the organic aloe vera gel oxidizer to make a uniform paste. Apply this paste using your hands covered with gloves and keep it for 20-25 minutes. Wash with running water. byPureNaturals core area of work presently is organic health care products derived from medicinal plant extracts. We believe in quality, care, and creating unique products that everyone can enjoy. Each and every product represents what we love about the world we live in.