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About the Book: C Language is the popular tool used to write programs for Numerical Methods. Because of the importance of Numerical Methods in Scientific Industrial and Social Research. C Language and Numerical Methods is taught almost in all graduate and postgraduate programs of Engineering as well as Science. In this book, the structures of C language which are essential to develop Numerical Methods programs are first introduced in chapters 1 to 7. These concepts are explained with appropriate examples in a simple style. The rest of the book is devoted for Numerical Methods. In each of the topic on Numerical Methods, the subject is presented in four steps, namely, theory, numerical examples and solved problems, algorithms and complete C program with computer output sheets. In each of these chapters, a number of solved problems and review questions are given as a drill work on the subject. In Appendix the answers to some of the Review Questions are given. About the Author: Dr. C. Xavier has Ph.D. degree in Computer Science and is a Professor of Computer Science in St. Xaviers College (Autonomous) Palayamkottai, Tamilnadu. He is the author of the book Introduction to Parallel Algorithms, published by John Wiley & Sons Inc. New York, U.S.A. He has written several books among which two have been published by New Age International (P) Ltd., New Delhi, viz. 1. Introduction to Computers and BASIC Programming 2. FORTRAN and Numerical Methods Dr. C. Xavier has research interest in internet Design and Programming, Networking and Parallel Computing. He is the principal investigator for research projects funded by the Government of India. Contents: Marketing and its Role in Business Marketing Difference between Consumer and Core Sector Marketing What One Must Know Technology The Cutting Edge Customer Relationship Management Market Research How to Judge Competition and Leave Others Behind How to Maximize Returns Market Share and 100% Market Share Syndrome Marketing Executive What You Must Possess e-Business and e-Marketing.