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CARE for your Clients offers a three-step approach to providing clients with an exceptional experience, so you can boost your brand.Great client experience is delivered by people who believe in what they’re doing. Brand convergence – the ability to align the corporate brand and personal brands of employees – is one way to instill loyalty in clients.But client experience must be created in a thoughtful and consistent manner. CARE provides guidelines for employees to create small, consistent, and positive actions through communication, attention, responsiveness, and excellence. Get answers to questions such as:How do you differentiate your business from the competition?What specific steps will convert clients into loyal fans?How do you build and reinforce your brand through customer service?Based on the author’s experience in various marketing, sales, and client account management leadership roles in a large engineering and construction company, this guide highlights how to think about customer service in new ways to enrich the client experience.