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Case Studies in Consumer Behaviour, authored by S. Ramesh Kumar, is a book that will helps students understand how they can combine theory with practice and understand how consumer behaviour concepts contribute to the marketing strategy of brands. The cases provided in the book will give you an understanding of the different layers of thinking involved in consumer behaviour. About Pearson Pearson is one of the biggest education companies in the world. Their books help in facilitating the education of 100 million people worldwide. They cover a wide spectrum of subjects including: business, technology, sciences, law and the humanities. Their books and resources help students learn, teachers teach and professionals evolve through their career. Pearson has designed their learning tools in a way that will help people expand their knowledge, develop skills and know their potential.